Verticals

    If you have an audience, you have a media business.

    Retail Media is no longer just for retailers. Any digital platform with traffic and customer attention, where brands compete to reach them and capture their purchase intent, can be sold as advertising space. Are you already monetizing?

    Vertical 01

    Retail and marketplaces

    The founding case. Your catalog already receives millions of searches with pure purchase intent, and your suppliers already invest in advertising to reach that same shopper, almost always somewhere else.

    • What digital inventory you have: search results, categories, product pages, home, checkout and transactional emails.
    • What proprietary data makes you unique: millions of searches with pure purchase intent.
    • Who pays to reach your audience: your own suppliers and the brands that sell on your site, with trade marketing budgets.

    Every dollar a brand invests in a marketplace funds your competitor fighting for that same category. Your own ad network moves that budget into your P&L.

    Online storeMarketplacePharmacySupermarketHome improvement
    Where the ad livesRetail and marketplaces
    tutienda.com/buscar
    wireless headphones
    Sponsored Brands
    Sponsored
    Banner Display Ads
    • Search
    • Category
    • Product page
    • Home
    • Checkout
    • Email

    Real case: FEMSA Salud, with Sponsored Products and Display Ads on their own site.

    Where the ad livesApps and super apps
    Native display
    Sponsored
    Sponsored notification
    Reaches the user who comes back every day.
    In-app search
    Sponsored result
    • Feed
    • Banner
    • In-app search
    • Notifications
    • Wait screens

    Real case: Shopinbaz monetizes audiences from its app, with plans to scale to the rest of its channels.

    Vertical 02

    Apps and super apps

    Delivery, mobility, coupons, loyalty ecosystems. Here the advantage isn't volume: it's frequency. The user comes back every day and leaves a trail of behavior no third party has.

    • What digital inventory you have: feed, contextual banners, in-app search results, notifications and wait screens.
    • What proprietary data makes you unique: frequency. The user comes back every day and leaves a trail of behavior no third party has.
    • Who pays to reach your audience: mass-consumption brands that today buy that audience on social media, blind and without purchase data.
    DeliveryMobilitySuper appLoyalty and coupons
    Vertical 03

    Financial media

    Banks, wallets and financial institutions hold the most valuable data in the market: what people actually spend. With privacy properly handled, that data enables a media business without touching the customer experience.

    • What digital inventory you have: banking app, benefits portal, cashback sections and communications to the base.
    • What proprietary data makes you unique: what people actually spend. The most valuable data in the market.
    • Who pays to reach your audience: merchants and brands that want to reach a segment defined by real spend, not by declaration.

    A marketplace knows what you bought on its marketplace. A bank knows what you buy everywhere. That transactional data is the most valuable audience in the region and today it's unmonetized.

    BankDigital walletCard issuerBenefits program
    Where the ad livesFinancial media
    Available balance
    Benefits for you
    Sponsored offer
    What people actually spend
    A segment defined by real spend, not by what they declare.
    Communications to the base
    Sponsored space
    • Banking app
    • Benefits
    • Cashback
    • Communications

    Privacy is not an add-on

    Information security at AndesML is managed according to the classification of each data point, with industry standards and best practices, aligned to ISO 27001 and sustained by a management system (ISMS) backed by senior management.

    • Advanced encryption and access control
    • Regulatory and contractual compliance
    • Native integration with Google Cloud
    See the security policy
    Dónde vive el anuncioTravel media
    reservas · SCL → MIA
    SCL → MIA · 12 nov
    Destino patrocinado
    US$ 000
    PatrocinadoUS$ 000
    US$ 000
    Email de itinerario
    Contenido patrocinado
    • Búsqueda
    • Destino
    • Confirmación
    • Itinerario
    • En vuelo

    Por qué travel paga tan bien

    El ticket promedio es alto, la ventana de decisión es larga y el destino revela intención que ninguna otra plataforma tiene: quién viaja, cuándo, con quién y por cuánto tiempo.

    Alta
    intención por sesión
    Larga
    ventana de planificación
    Vertical 04

    Travel media

    Aerolíneas, hoteles, agencias y plataformas de reserva. Cada búsqueda de vuelo es una declaración de intención que vale para decenas de marcas más allá del viaje en sí.

    • Qué inventario digital tienes: resultados de búsqueda, página de destino, confirmación de reserva, email pre y post viaje, app en vuelo.
    • Qué dato propio te hace único: cada búsqueda de vuelo es una declaración de intención: quién viaja, cuándo, con quién y por cuánto tiempo.
    • Quién paga por llegar a tu audiencia: destinos y oficinas de turismo, hoteles, alquiler de autos, seguros, retail de aeropuerto y marcas de consumo.
    AerolíneaHoteleríaOTAAlquiler de autos
    Vertical 05

    Combustible y conveniencia

    • Qué inventario digital tienes: la app de beneficios, las pantallas y la web de tu red.
    • Qué dato propio te hace único: la frecuencia de carga y el consumo en tienda de conveniencia de clientes identificados.
    • Quién paga por llegar a tu audiencia: marcas de bebidas, snacks, lubricantes y servicios financieros que quieren llegar al que carga combustible cada semana.
    Vertical 06

    Telcos

    • Qué inventario digital tienes: tu app de autogestión, tu portal y tus canales de mensajería con permiso del usuario.
    • Qué dato propio te hace único: recargas, planes y comportamiento digital de millones de usuarios identificados.
    • Quién paga por llegar a tu audiencia: marcas de consumo masivo, entretenimiento y finanzas que buscan audiencias logueadas a escala.
    El común denominador

    Cambia el inventario.
    El motor es el mismo.

    No importa si vendes remedios, viajes o cuotas: el negocio se arma con las mismas cuatro piezas. Por eso podemos entrar en una vertical nueva sin empezar de cero.

    El mismo motor corre hoy en retail, farmacia, combustible y marketplaces. No es una promesa: es la arquitectura con la que está construido.

    1

    Audiencia propia

    Tráfico recurrente que ya es tuyo y que hoy no cobras.

    2

    First-party data

    Comportamiento real de compra, no perfiles inferidos por terceros.

    3

    Marcas que ya invierten

    Proveedores y anunciantes con presupuesto asignado para llegarle a esa audiencia.

    4

    Un operador

    Alguien que arme el catálogo, el pricing, la venta y la medición. Ahí entramos nosotros.

    Don't see your vertical on the list?

    If you have digital traffic and brands that want to reach it, you have a business. Tell us your case in five questions.