If you have an audience, you have a media business.

Retail and marketplaces

The founding case. Your catalog already receives millions of searches with pure purchase intent, and your suppliers already invest in advertising to reach that same shopper, almost always somewhere else.

• What digital inventory you have: search results, categories, product pages, home, checkout and transactional emails.
• What proprietary data makes you unique: millions of searches with pure purchase intent.
• Who pays to reach your audience: your own suppliers and the brands that sell on your site, with trade marketing budgets.

Every dollar a brand invests in a marketplace funds your competitor fighting for that same category. Your own ad network moves that budget into your P&L.

Real case: FEMSA Salud, with Sponsored Products and Display Ads on their own site.

Real case: Shopinbaz monetizes audiences from its app, with plans to scale to the rest of its channels.

Apps and super apps

Delivery, mobility, coupons, loyalty ecosystems. Here the advantage isn't volume: it's frequency. The user comes back every day and leaves a trail of behavior no third party has.

• What digital inventory you have: feed, contextual banners, in-app search results, notifications and wait screens.
• What proprietary data makes you unique: frequency. The user comes back every day and leaves a trail of behavior no third party has.
• Who pays to reach your audience: mass-consumption brands that today buy that audience on social media, blind and without purchase data.

Financial media

Banks, wallets and financial institutions hold the most valuable data in the market: what people actually spend. With privacy properly handled, that data enables a media business without touching the customer experience.

• What digital inventory you have: banking app, benefits portal, cashback sections and communications to the base.
• What proprietary data makes you unique: what people actually spend. The most valuable data in the market.
• Who pays to reach your audience: merchants and brands that want to reach a segment defined by real spend, not by declaration.

A marketplace knows what you bought on its marketplace. A bank knows what you buy everywhere. That transactional data is the most valuable audience in the region and today it's unmonetized.

Travel media

Airlines, hotels, agencies and booking platforms. Every flight search is a statement of intent that's valuable to dozens of brands beyond the trip itself.

• What digital inventory you have: search results, destination page, booking confirmation, pre- and post-trip emails, in-flight app.
• What proprietary data makes you unique: every flight search is a statement of intent: who travels, when, with whom and for how long.
• Who pays to reach your audience: destinations and tourism boards, hotels, car rentals, insurance, airport retail and consumer brands.

Fuel and convenience

• What digital inventory you have: the benefits app, the screens and the web of your network.
• What proprietary data makes you unique: fueling frequency and convenience-store spend from identified customers.
• Who pays to reach your audience: beverage, snack, lubricant and financial-services brands that want to reach the customer who fuels up every week.

Telcos

• What digital inventory you have: your self-service app, your portal and your messaging channels with user permission.
• What proprietary data makes you unique: top-ups, plans and digital behavior of millions of identified users.
• Who pays to reach your audience: mass-consumption, entertainment and finance brands looking for logged-in audiences at scale.

Owned audience

Recurring traffic that's already yours and that you don't charge for today.

First-party data

Real purchase behavior, not profiles inferred by third parties.

Brands already investing

Suppliers and advertisers with budget allocated to reach that audience.

An operator

Someone to build the catalog, pricing, sales and measurement. That's where we come in.