The platform

    Your brand up front.
    Our engine behind.

    A white-label commerce media platform, built on the know-how of having run the business inside two of the region's largest e-commerce companies. Your advertisers see your brand; the AI that decides which ad wins each impression is ours.

    Your inventory
    Onsite
    site and app
    Offsite
    social and display
    In-store
    in-store screens
    AndesML
    The engine
    Decides which ad wins each impression, in real time.
    Vertex AI · Gemini · BigQuery
    Who buys
    Self-service
    card payment
    Managed
    large brands
    Incrementality reporting
    by format, brand and campaign
    and the result flows back to your inventory

    Flexible and scalable

    Adapts to your business growth: you customize features, integrate new tools and keep efficiency at every stage.

    Privacy and security

    Advanced encryption, access controls and regulatory compliance to ensure the confidentiality of your operations.

    AI/ML capabilities

    From process automation to predictive analysis, with algorithms that learn and adjust in real time.

    Native integration

    Native connectors with e-commerce platforms that reduce time, errors and operational load.

    Onsite

    Maximize brand visibility
    on your site and in your app

    Four formats that leverage your traffic with ads that truly perform, all served by AndesML's segmentation engine.

    On cannibalization: Sponsored Products are shown only when the product is relevant, so besides appearing organically it appears boosted, doubling visibility. Display and Sponsored Brands occupy spaces where nothing was shown before.

    Sponsored Products ads on the retailer's site, served by the AndesML commerce media platform

    Sponsored Products

    Automatic, high-impact product ads. Generated dynamically from your catalog and optimized by our AI to lift relevance, clicks and conversion. Goal: performance.

    Sponsored Brands ads with a multi-SKU banner and brand logo on the retailer's site

    Sponsored Brands

    A premium format with a multi-SKU banner and the brand's logo. Ideal to build brand and sell at the same time. Goal: brandformance.

    Video ad embedded on the retailer's site, a format of the AndesML commerce media platform

    Video Ads

    Video pieces embedded in your site that increase brand recall and create emotional connection. Goal: branding.

    Display Ads banners in spaces on the retailer's site, served by AndesML

    Display Ads

    Image banners in spaces where nothing was shown before, to position brands and products with high visibility. Goal: branding.

    Offsite

    Extend reach beyond your ecosystem

    Campaigns on digital media that isn't yours, to bring new traffic and shoppers back to your site, managed from the same platform.

    • One operation for onsite and offsite
    • Audiences built with your first-party data
    • Unified measurement across the full journey
    Offsite campaign
    Digital advertising in physical store
    In-store

    Connect digital with the physical store

    Digital advertising inside your stores, with AI segmentation to reach the right shopper at the moment and place of purchase.

    • Segmentation at the point of sale, not generic signage
    • The same brand catalog that already buys your digital inventory
    • Closing the loop between exposure and in-store sale

    We enable in-store with specialized partners. We bring the ad manager, the audience, the decision models and the measurement.

    Direct channels

    Direct channels: the inventory no one else can sell

    Email, push, SMS and WhatsApp over the publisher's user base, always with user consent and with frequency and relevance control.

    Measurement

    Measurement: incrementality and attribution

    Complement sales attribution with the incrementality of your campaigns and concentrate your budget where it truly makes a difference.

    Insights

    Your first-party data,
    turned into a product

    • User segmentation based on their purchases, interests and browsing behavior.
    • Identifies gaps and blind spots and optimizes your competitive position.
    • Analyzes your audience as a brand and reaches those who could be your customers.
    Insights panel
    Andes for publishers

    Power and monetize
    your digital content

    Everything you need to run the business: easy to deploy, built to scale and crafted with real retail and advertising experience.

    01

    You sell with your brand up front

    The advertiser enters your site, not ours. And you set the business rules, not a provider.

    • White-label platform: your brand, your domain, your experience
    • Total control: you decide what's sold, to whom and at what price
    • Premium inventory: reserved for your partners, by CPM or sponsorship
    02

    The operation stops living in a spreadsheet

    Pricing, access, approvals and inventory are configured once and keep running, with different control levels by advertiser type.

    • Admin panel: everything from a single interface
    • Campaign workflows: flexible flows by advertiser type
    03

    Billing sorts itself out

    The small advertiser pays by card and goes live without anyone handling them. The large one asks for numbers and they're already on screen.

    • Card payment: immediate collection, opens the long tail
    • Reporting suite: performance by format, brand and campaign

    From self-service to enterprise

    • Sponsored Products campaign creation flows differentiated for large brands and long tail
    • Publisher approval of display campaigns
    • Card payment for the long tail
    • Placement and pricing floor management by the publisher
    • Exclusive placements for preferred brands
    • Metrics designed to track each stakeholder
    Andes for brands

    From self-service to enterprise,
    without switching platforms

    Your advertisers need to be comfortable too. The better they do, the more budget comes back to your inventory.

    Simple self-service

    Easy-to-use interface, with smart suggestions when building the campaign.

    Instant activation

    Card payment enabled: the campaign goes live without waiting for manual approvals.

    Advanced filtering

    Less friction to build complex campaigns over large catalogs.

    Managed service

    Fully-managed service for the large advertisers who need it.

    AI relevance

    Product recommendation and ad relevance powered by our models.

    Live dashboards

    Real-time performance tracking, without requesting reports.

    Premium inventory

    Access to the highest-performing spaces via CPM or sponsorship.

    Fine targeting

    Display by categories, audiences, keywords and products.

    Integration

    We adapt to what you already have

    There's no single integration path, and you don't need to rebuild your stack to start. We work with whichever option is fastest for you.

    • What the client delivers: catalog, events and identity.
    • What AndesML does: sets up the platform, placements and measurement.
    • How long it takes: first brands live between weeks 4 and 8.
    • Hours from your IT team: limited; they deliver catalog, events and identity and done.
    Stack
    cloud-agnostic
    ModelsVertex AI · Gemini
    DataBigQuery · Cloud Storage
    E-commerceVTEX · nativo
    IngestionAPI · SDK · FTP
    ProgramGoogle Cloud AI First
    Information security

    Your data doesn't train your competitor

    Total isolation between clients: no cross-use of data or models. ISO 27001 on Google Cloud infrastructure.

    Leadership understands and addresses the importance of maintaining compliance not only with ISO 27001 requirements and security best practices, but also with relevant legal, contractual and governmental requirements. Our policies and procedures are known by our collaborators, and we communicate our guidelines to stakeholders according to the ISMS communication plan.

    AndesML information security seal

    The demo, with your numbers inside

    Five questions about your inventory and we arrive at the conversation with your opportunity already calculated. That way the demo talks about your business, not ours.

    Or calculate the number yourself →

    The diagnosis takes 45 minutes and you leave with an estimated revenue range for your business, whether or not you use AndesML.