Opportunity calculator

    How much is
    your digital inventory worth?

    The same calculation we bring to a first meeting: how much your commerce media business can bill, with the two methods we use in every business case. One minute, no one to talk to.

    Sets the starting point for conversion and ticket. You can adjust them below.

    4.200.000
    1,8%
    US$ 55
    The assumptions, in plain sight: a commerce media business contributes between 5% and 8% of incremental revenue over digital GMV, with more than 80% margin. These are the same ranges we use in our business cases, not an optimistic projection.
    Your annual opportunity
    Bottom-up
    US$ 3,2M

    Between US$ 2,5M and US$ 4,0M per year in incremental commerce media revenue.

    Want to know how we got that number?

    Leave us your corporate email and unlock the full breakdown, with both methods and the assumptions.

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    MethodBottom-up
    Estimated monthly orders75.600
    Estimated annual digital GMVUS$ 49,9M
    Commerce media revenue (5%)US$ 2,5M
    Commerce media revenue (8%)US$ 4,0M
    Estimated annual margin (80%)US$ 2,6M
    How it's calculated

    Two methods, no smoke

    We always present both because they validate each other. If bottom-up and top-down come close, the number is solid. If they're far apart, there's something about the business we haven't understood yet, and that's information too.

    METHOD A

    Bottom-up: from your traffic

    We start from visits, conversion rate and average ticket to estimate your digital GMV. Over that GMV we apply the commerce media revenue range.

    visits × conversion × ticket × 12 = GMV
    GMV × 5% to 8% = commerce media revenue
    METHOD B

    Top-down: from your GMV

    If you already know how much your digital channel sells, we skip the estimate and apply the range directly. It's the short path when the data exists.

    Declared GMV × 5% to 8% = commerce media revenue
    revenue × 80% = margin
    An honest disclaimer: this is an order of magnitude, not a financial projection. The final number depends on your category mix, how many brands you have as suppliers, and how much inventory you decide to open. In a meeting we refine it with your real data.

    Now you know the number. Let's talk about how.

    Sizing the opportunity is the easy part. Capturing it takes formats, pricing, a sales team and a platform. That's what we handle.

    The diagnosis takes 45 minutes and you leave with an estimated revenue range for your business, whether or not you use AndesML.