Others give you software.
AndesML helps build your commerce media business.
Global leaders like Mercado Ads and Amazon Ads monetize between 5% and 8% of their media revenue. Most commerce in LatAm, less than 0.5%. That gap is your business.
Google highlighted our AI applied to ads before 3.5 million people.
Opportunity Calculator
business case
Everyone sees the opportunity.
Few know how to capture it.
You already know your traffic is worth money. The hard part comes after: packaging formats, pricing them, selling to a hundred brands, reporting incrementality, and doing it all again next month. That's a new business inside yours, with its own team and its own playbook.
Monetizing by hand
- ×Agreements negotiated one by one, outside the platform
- ×Spaces sold at fixed price, no auction or relevance
- ×Reports built in spreadsheets, no incrementality
- ×Brands ask for data and there's no way to give it
- ×Revenue depends on someone going out to sell every month
Operating a commerce media business
- ✓A catalog of formats with your own pricing and rules
- ✓AI that decides which ad to show each shopper
- ✓Live dashboards for you and for each brand
- ✓First-party data insights as part of the offering
- ✓A P&L line that grows on its own, with team and playbook
The difference is in who and how the business is built, not in the ad server.
Almost everyone in this category hands you technology and wishes you luck. We come in with the business case built, deploy the platform, and stay operating until the business runs on its own.
Building it in-house
24+ months, scarce talent, risk of obsolescence.
Buying software only
you have the platform, but still no team, no playbook and no one to sell.
Building it with AndesML
platform + operators + commercial playbook, in production.
We run on infrastructure your IT team already approved
Strategic partnership with Google Cloud: infrastructure, models and global availability. ISO 27001 certification on that base.
Your sales team won't go out to sell empty-handed
When your team goes out to sell, it will compete against the Mercado Ads media kit. We equip them to win that meeting.
From opportunity to the first peso billed
A short, well-known path. No endless integration projects before seeing a result.
Diagnosis
weeks 1–2Shares their traffic and catalog information, and defines who leads the business.
We calculate the opportunity and build the monetization plan.
Integration
weeks 3–6Delivers catalog, events and identity, with limited hours from their IT team.
We set up the platform, placements and measurement.
First brands live
weeks 4–8Opens the door to their brands and suppliers.
We go out to sell with you, with the media kit and the first campaigns operated.
Scale
months 8–12+Operates with growing autonomy.
We add formats and channels, and optimize with incrementality.
Retail media is no longer just retail
The category is moving to commerce media: anyone with their own audience, first-party data and purchase intent can have their own media business. The inventory and the brands that buy it change; the engine is the same.
In LatAm, banks, telcos and super apps, among others, hold customer intent data that's more insightful than even retail. That's why the best commerce media business in the region isn't always in a store.
Retail and marketplaces
Online stores and multi-seller marketplaces already moving millions of visits.
Apps and super apps
Delivery, mobility and ecosystems where users come back every day.
Financial media
Banks and wallets that know the real spend of their base and can monetize it.
Travel media
Airlines, hotels and agencies with high-intent traffic and high ticket.
Your brand up front.
Our engine behind.
A white-label platform that your advertisers see as yours. You define pricing, access, approvals and inventory; we provide the models that decide which ad wins each impression.
Your data is never shared with other clients or used to train models for another retailer. Never. It's a protection of your competitive advantage, not a security clause.
- Onsite, offsite and in-store from one place
- Admin panel with full inventory control
- Self-service with card payment for the long tail of advertisers
- Reporting by format, brand and campaign, with incrementality
- Security aligned to ISO 27001, with formal policy from leadership
They say it,
with name and surname.
"AndesML has been a key partner in our digital transformation. Their intuitive platform allowed us to launch highly effective Sponsored Products and Display Ads campaigns, with clear KPIs and continuous optimization. Their comprehensive approach to Retail Media also helped us structure our team, processes and commercial offering, strengthening our online presence and positioning us as the #1 media in Health."
"AndesML is our strategic Retail Media partner for the region. They currently use multiple Google Cloud services such as Vertex AI, BigQuery, Cloud Storage and Gemini, demonstrating a solid technological approach and their long-term growth vision."
"More than a technological solution, AndesML has become our strategic ally in building a Retail Media ecosystem. Thanks to their team, we are monetizing audiences from our app with a clear vision to scale across all our channels. Their long-term view and focus on results gave us the confidence to move with ambition."
We create revenue where others
only see visits
A demo doesn't prove the business will bill. What proves it is a team that already helped build it inside the largest retailers in the region, with real budget and real pressure.
Tomás Gazmuri
Executive with a proven track record leading complex, high-growth international businesses, with experience in data, digital marketing, corporate strategy and M&A across e-commerce, retail and payments. Former CDO of Falabella.
Rajiv Upadhyay
Retail professional with over 20 years building e-commerce platforms in the United States, Europe and Asia Pacific. Played a key role in launching the e-commerce of India's largest offline retailer, which in 3 years became the country's second-largest e-commerce player. Former Target, former Reliance AJIO.
José Vaisman
Executive with over 20 years leading data initiatives and teams across banking, retail and technology. Led the creation of Falabella's Customer Data Platform and Machine Learning platform.
What everyone asks
before starting
Shall we start with your case?
Five questions and we'll email you with the size of your opportunity already calculated. If you prefer to see it yourself first, the calculator is open.
The diagnosis takes 45 minutes and you leave with an estimated revenue range for your business, whether or not you use AndesML.