AndesML Privacy Policy
Last updated: October 2025
1. Introduction
AndesML ("we" or "our company") is a Retail Media technology company that helps retailers monetize their digital traffic through personalization and automation powered by AI.
This Privacy Policy explains how AndesML collects, uses and protects information in connection with our platform and services.
2. Our commitment to privacy and security
We treat privacy as a fundamental value and protect data with industry-leading standards.
AndesML implements strict access controls, encryption and monitoring systems to safeguard the confidentiality, integrity and availability of our clients' and users' data. We comply with applicable privacy and data protection laws in all jurisdictions where we operate.
3. Data collection and processing
AndesML processes data solely to enable its Retail Media technology and deliver the contracted services.
A. First-party data (client-owned data)
Our platform helps retailers activate and monetize their first-party data.
- Source: User interactions across our clients' digital or physical channels.
- Purpose: Personalize advertising, optimize campaign performance and generate useful insights for brands and advertisers.
- AI and insights: Our algorithms analyze pseudonymized data to predict consumer intent, improve ad relevance and deliver analytical reports that support strategic decisions.
B. Data minimization and security
The categories of data processed are determined by our clients (data controllers).
AndesML acts as a data processor, handling only pseudonymized or aggregated data and never using it to directly identify individuals.
4. How we use the data
Our AI and ML models process data to support several modules of the platform:
| Solution | Description | Data use |
|---|---|---|
| Onsite (Website/App) | Shows personalized ads on the retailer's digital properties. | Uses interaction data to optimize placement and conversion. |
| Offsite (External media) | Extends ad reach to other digital platforms. | Increases visibility among new relevant audiences. |
| In-Store (Physical stores) | Enables targeted digital media inside stores. | Uses AI-based segmentation for contextual messaging. |
| Insights | Provides audience analysis and reports. | Generates aggregated information for brands' decision-making. |
5. Data sharing and transfer
- Service providers: We may share data with infrastructure and technology providers strictly necessary to operate the platform, under confidentiality and data protection agreements.
- International transfers: Data may be processed or stored internationally. We use standard contractual clauses or other approved mechanisms to ensure compliance with applicable laws.
- Legal disclosures: We may disclose information when required by law, regulation or legal process, or in the context of corporate transactions such as mergers or acquisitions.
6. Data retention
We retain personal data only for as long as necessary for the purposes described in this Policy or as required by law or contract.
7. Your rights
Depending on your jurisdiction, you may have the right to:
- Access your personal data.
- Correct inaccurate or incomplete data.
- Erase your data in certain cases.
- Restrict or object to processing.
- Receive your data in a portable format.
If processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing. Exercising these rights will not imply discrimination or affect the quality of service.
8. Contact us
If you have questions, concerns or wish to exercise your rights, contact us:
AndesML SpA
contacto@andesml.com
Attention: Data Protection Office / Legal Department
jose.vaisman@andesml.com